The Primary Contact is the main administrative person for your account. They have a key responsibility to make sure your account is running smoothly and is responsible for reviewing and acting upon all communications for your account which are mainly sent by email but at times, will also be contacted by phone.

Because of this, it is critical that the email address for your Primary Contact is a real email address that is actively monitored to ensure your business is not missing out on any key communications and that their phone number is correct.